ROI FRAMEWORK
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The ROI of supply chain orchestration.

  • Four value drivers, each with a formula and worked example
  • A worksheet to total your annual value, ROI and payback
  • Implementation timeline and when value lands

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ETA IQ · Predictive Milestone Intelligence

The industry doesn't need more ETAs. It needs to know which one to trust.

In logistics, a wrong ETA costs real money. Each slip equals missed seasons, halted lines, broken promises. Moddule's ETA IQ returns a trust-scored prediction you can actually plan against.

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Shipment MDL-842119 · 40'HC · Shanghai → Rotterdam
38% confidence
Estimated arrival · Rotterdam
Mar 15 – Mar 19
Mar 17 · 14:10 GMT
± 15 day uncertainty
Trust score
38
050100
Engine · live reasoning

Every wrong ETA has a price tag.

Schedule reliability across the global ocean freight network has fallen to less than 60 per cent. That means four out of every ten shipments miss their original prediction, with every conflicting ETA costs someone, somewhere, real money.

~60%

Global ocean freight schedule reliability. Four of every ten shipments miss their original ETA.

Market Reality · 2025
3-4

Conflicting ETAs carried by a single shipment at any given time across aggregators, carriers, and AIS feeds.

Provider Conflict
$10M+

Annual demurrage and detention exposure for a single enterprise shipper running on bad predictions.

Financial Impact
10-20%

The amount of inventory carrying cost that is safety stock, which is a direct tax on ETA unreliability.

Buffer Inflation

Four stages from raw signal to trusted action.

ETA IQ sits above your existing visibility and tracking tools,  consuming their output, validating it against context, and returning a single trust-scored prediction you can plan against.

Ingest 4-6 sources per shipment

Aggregators, 3PL feeds, carrier direct, port community systems, AIS vessel intel. API push, SFTP, or file-based. You choose what to input.

Enrich with context signals

Carrier performance history, port congestion, route variability, weather, transshipment risk. The signals that actually move predictions.

Score every prediction

A dynamic 0-100 trust score per source. It's calculated for the specific carrier, port, trade lane, and conditions. It's not a static reputation.

Deliver a blended ETA you can plan against

The result is a confidence-weighted prediction via RESTful API at 15, 10 and 5 days out. Actuals feed back into the model. The accuracy compounds.

Booking MDL-842119 · 40'HC
SHA → RTM · MSC Gülsün · Leg 2/3
Aggregator A
Updated 14 min ago
Mar 14 · 09:20
62
Aggregator B
Updated 2 min ago
Mar 15 · 18:40
94
Own data source
Updated 1 hr ago
Mar 15 · 06:05
71
Carrier Direct
Updated 26 min ago
Mar 16 · 11:10
45
BLENDED ETA
Mar 15 · 17:55 GMT
● 92% confidence

Not another tracker.
An intelligence layer.

ETA IQ isn't a visibility platform, a data aggregator, or a prediction model competing in a crowded field. It's the layer that sits above all of them and does the scoring, validating, and selecting.

Trust Scoring

A confidence metric (0-100%) that allows ops teams to prioritise action on low-confidence shipments, not chase every alert.

Blended Prediction

A confidence-weighted ETA combining the highest-trust inputs. Not a simple average, but a context-aware selection of the prediction most likely to be right.

Dynamic Switching

Change which provider is trusted at shipment, carrier, port, or trade-lane level. Never locked to a single global source.  Always the right provider for the right context.

Provider Recommendation

Dynamic selection of the most accurate provider for a specific shipment at a specific point in the journey. The engine tells you whose signal to take.

Continuous Learning

As actual milestones confirm, the model retrains. Accuracy compounds for specific carriers, routes, and trade lanes over time. The more you ship, the sharper it gets.

Carrier & Route Benchmarking

Data-driven insight into where predictions consistently fail and why, benchmarked across providers. Leverage for procurement, ammunition for ops.

The intelligence layer between seeing it and acting on it.

ETA IQ is Layer 2 of a three-layer architecture. It consumes normalised events from the Visibility Platform and fuels decisioning in Moddule OS. Each layer earns the right to exist because the one below it already does.

Moddule OS

Turns trust-scored predictions into coordinated action across TMS, WMS, ERP and customer comms, automatically, within human-defined guardrails.

ETA IQ

Trust-scores every prediction across providers. Returns a blended, confidence-weighted ETA. Continuously learns from actuals.

Visibility Platform

Normalises shipment events across carriers, modes and systems. The unified data model OS orchestrates against.

Built for the operators who feel the cost of a wrong prediction.

Enterprise logistics teams managing complex, multi-carrier supply chains know the financial impact of poor ETA accuracy isn't abstract, it's on the P&L every quarter.

Provider-agnostic intelligence across your entire network.

Benchmark provider accuracy by trade lane and carrier. Turn that data into procurement leverage and into a value-add you can offer your own customers.

Plan against a prediction you can actually trust.

For fast-fashion, automotive JIT, or seasonal retail, late arrivals compound into markdowns, line stops, and emergency freight. Higher confidence means tighter plans.

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Frequently asked questions

Practical questions from operations, IT and procurement teams interested in ETA IQ. For anything not covered here, our team will walk you through it on a call.

No. ETA IQ sits above your existing stack. It consumes predictions from whatever aggregators, carrier feeds, and AIS providers you already use, and returns a trust-scored output. The more sources, the sharper it gets.

Stop asking which ETA to trust. Start shipping against the right one.

Let's talk about your shipment volume, your providers, and what a pilot could look like.

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